Working With Us

We operate on a combination of revenue share, equity, and retainer to execution model based on your organization. There is extensive expertise in creating value props, positioning, and strategy. Unlike consultants, our process does not involve reports and recommendations. We dive in and work with you to develop the necessary elements and execute. If necessary we can also embed in an interim/fractional leadership capacity.

For example a new product launch :

We would create and execute objectives, launch plans, product positioning, messaging, channel strategy, etc. . . all done in conjunction with your organization. The end goal is revenue for you and us.

The goal is to create value for your organization.

Our Expertise

Global Branding

Your brand is important. Building it is important. Even more important is its reputation.
This team has the unique distinction of building a global ingredient brand for a Fortune 500 from scratch. We have decades of experience in reputation management and brand building. We have grown and managed brands for Fortune 500s, political initiatives and nonprofits around the world.
Strategy. Positioning & Marketing

Your product positioning and differentiation will dictate success. Precision and clarity are critical to adoption. Life cycle management will impact profitability.
We are experts in creating differentiation through both “unarticulated need” and “articulated need". Our team has managed product lines of over $250M in several industries. We understand how to launch, price, position, forecast, and manage product lines.
Access to Global and Local Markets

Growth and adoption can be local or global. Accessing international or even some domestic markets can require expertise or access.
The Asvita Group has worked around the world. We have experience in Europe, Asia, North America and Africa.
Emerging Technology Adoption

If you have an emerging technology, idea, or service an intimate understanding of the technology adoption life cycle is essential. Each stage of the lifecycle has a unique set of tools, routes to market, and strategy.
The Asvita Group has decades of successful experience in emerging technologies. It is rare to have a team that has taken multiple categories successfully from early adopters to late adopters. We have successfully built businesses, brands, and strategies for network storage, front projection, computing, and most recently mobile devices.
Asymmetric Problem Solving

A key component of success is being unique and different. How do you solve, build and address ideas unlike everyone else? A holistic view of a strategy and adoption is needed.
We have a proven track record of creative thinking and out-of-the-box execution. We are strategic, tactical, and multivariate problem solvers.
We are systems thinkers that emphasize always creating ideas and strategies holistically.
Diverse and World Class Connections

Accessing a global network on many fronts allows an organization to develop quickly. More access means more adoption.
The Asvita Group has diverse global connections in business, media, government, and nonprofits.

Our Team

Akshay Gupta

Founder and Managing Partner
Akshay has nearly 30 years of business experience. He has built Corning(R) Gorilla(R) Glass into a global ingredient brand. His experience ranges across industries from semiconductor to consumer storage. Akshay has built Network Attached Storage business for Iomega and created and executed the Green Laser plan for Corning. He has a wealth of experience in system thinking, asymmetric problem solving, product positioning, strategy, and strategic marketing. Akshay has participated in leveraged buyout opportunities and worked on post-corporate merger integration teams. Akshay also serves on the board of Music Workshop non-profit.
Joe Trippi

Co Founder
Joe Trippi brings a wealth of diverse experience in business, nonprofit, and politics. As the National Campaign Manager for the Howard Dean presidential campaign Joe pioneered bringing political campaigns into the digital age. He also helped lead the Biotech Industry Organization’s push for generic drugs and helped create the Trusted Computing Platform Alliance - a cross-industry alliance that succeeded in setting standards to place Trusted Platform Module (TPM) in every PC in the world. The Royal Society for the Arts named Trippi a Fellow (FRSA) in recognition of his pioneering work to use technology to connect people and community. He has consulted with several leading non-profits and corporations including the Humane Society of the United States, the American Cancer Society, Best Friends Animal Society, Monster.com, Toyota, DaimlerChrysler, SES Americom, Corning, LabCorp, IBM, Lionsgate Films, BestBuy, and the Baltimore Orioles. Trippi began his political career working on Edward M. Kennedy’s presidential campaign in 1980. Since then, he has led efforts on several presidential, gubernatorial, senate, and congressional campaigns. Trippi was named the XPRIZE Bold Innovator for Democracy in 2017.
Trippi has served as an on-air commentator and analyst for MSNBC/NBC, CBS, FOX, and CNN.
Roger Marion

Founder and Legal Counsel
Roger Marion is a complex commercial litigator and contract attorney. His wealth of experience includes hundreds of millions of dollars of contract negotiations, asset purchases, and employment agreements. Roger has represented banks, billionaires, mortgage companies, professional athletes, and companies of all sizes from start-ups to large companies. He has been to trial and won at trial against such opponents as AT&T, the United States Attorney's Office, and many other well-known entities and law firms.
John O'Leary

Partner
John brings decades of experience in government, political campaigns, and the private sector. As a founding partner of Focused Solutions in Pittsburgh, he used his knowledge gained from working with governors to propel county and congressional candidates to better campaigns using people skills and trend data.
His political experience transferred to work in the private sector particularly in the energy field. He worked with corporate real estate clients in de-regulated states to procure energy on the wholesale market with ECM and on the retail market with Strategic Energy. His work also included projects on the demand side of infrastructure projects to maximize efficiency and sustainability.
He has advised clients on the national level on strategic planning, working with local, state, and federal government agencies and communicating measurable outcomes.
He is a graduate of Boston College.
Extended Global Team and Partners

We have a broad range of partners and expertise we can bring to the table. Including world-class media relations, manufacturing expertise, operations expertise, graphic design, video production, and technical resources.